Labeling and coding solutions for the wine industry

The wine industry is faced with changing consumer preferences and demands. The wine connoisseurs of today require transparency, as well as traceability. They want access to information about the wine in order to compare prices, ingredients, and products.

To accommodate this, some wine makes provide a detailed list of the ingredients used in the production of wine on their bottles via a QR code. The QR code can store additional information and interesting facts consumers may like to know about the product. In addition, the QR code can store a video to inform and educate consumers when they scan the code with their mobile device.

To market to a new type of wine-drinking consumer, wineries are not just changing their labels, but their packaging as well. A recent trend is for single-serving sizes for wine varieties. This appeals to consumers who want to try a new wine without purchasing an entire bottle. For some time now, wine has been packaged in a “bag-in-a-box” type of package, and within the last few years premium wineries and bottlers have begun to package their own high-quality boxed wine. The box wine is less expensive and easier to store and ship. Additionally, the container is an environmentally sustainable package, a feature important to consumers.

ID Technology has the products to help wineries meet the demands and challenges of this industry.

Primary Packaging

Primary packaging protects the product during transport, keeps the product fresh and safe, and informs and communicates your brand to your customers. The glass bottle is still the dominant packaging material for wine, but PET bottles and bag-in-a-box products are widely used. Regardless of the materials, all packaging needs labeling or coding in order to be sold.


Many consumers will choose a wine based on how a label makes them feel, so wine makers know that the wine label is the most determining factor in the buying process. Labels need to both appeal to the masses and also accurately portray what’s inside the bottle.

ID Technology’s distinctive, durable, and cost-effective labels make your product stand out on crowded store shelves while adhering to labeling requirements. Label and code your bottles or boxed wine with high quality codes, text, and graphics that meet regulatory requirements, attract customer attention and establish brand identity.

Wine label

HD Flexographic Labels

For high quality color, high volume labels, flexographic printed labels from ID Technology provide the best graphic arts reproduction process for package printing. Flexographic printing can be done on a wide range of substrate materials, yielding superior quality graphics and barcodes. Our HD Flexographic, digital, direct thermal and thermal transfer label materials are durable and comply with the industry mandates for wine labeling:

  • High resolution barcodes, images, or text on durable labels.
  • Any shape and size for a variety of surface materials.
  • Adhesives that perform in water rinses, condensation, and temperature changes.
  • High quality prime labels.

Digital Labels

Offering the flexibility and quality of digital printing with high volume output, our HP Indigo press can handle even the most complex printing jobs.

  • Quality prime labels with high resolution, better color gamut, and life-like colors.
  • Less setup time, and no plates mean an economical solution for custom short run labels with faster turn-around times.
  • Design flexibility enables market testing with colors, text, or graphics without label minimums.
  • Variable data printing for customized labels.

Macsa Laser Coders

Macsa lasers produce high-quality lot codes, sell-by dates and variable data directly onto packaging materials such as paper, plastic films, glass, and foils. No consumables are needed and the lasers require minimal maintenance.

  • The laser codes high contrast lot numbers and text on paper labels.
  • Code traceability data, such as batch, season, bottling date, customer code, and production data directly onto glass bottles.
  • Optional stainless steel housing is available for humid environments.

Continuous Ink Jet

Our Citronix ciSeries CIJ printers are well known as being the easiest to use in the industry and for producing excellent print quality. Add identifying marks such as date & lot codes, barcodes, traceability codes and logos to almost any kind of material or surface.

  • Stable UV inks that cure immediately to eliminate smearing and distortion.
  • Perfect for adding date codes to bottles and cans.
  • Excellent ink adhesion, even with condensation.

Labeling Systems for Bottles

ID Technology’s LSI-9130 Wrap Labeling System features calibrated adjustments and a PLC controlled labeling head, the same features found on more expensive systems, in an economical and compact machine.

Rotary Labelers

Our ModularPlus rotary labelers from PE Labelers are perfect for accurately applying front/back and also neck labels to your bottles. Servo controlled bottle plates and up to four labeling stations, ensure the ModularPlus can handle all the labeling jobs for small to mid-size regional wineries.

Semi-Automatic Labelers

The LSI-9110 is a simple, but robust, semi-automatic labeling machine that is built around our ST1000 labeling head. For wineries that need high-quality labeling for lower volume products, this labeling system is ideal.  The LSI-9110 can be fitted with a TTO or laser coder to add date codes to your labels or bottles.

Secondary Packaging

Secondary packaging keeps the primary packaging safe during transport. Cardboard boxes, cardboard cartons and plastic crates are common types of secondary packaging.

Label Printer Applicators

ID Technology’s range of label printer applicators offer a modular design and quality construction. Apply labels consistently and accurately in any type of production environment:

  • Label one or multiple sides.
  • Print and apply shell and blank labels in real-time.
  • Range of applicator modules.
  • Your choice of OEM print engine.

Laser Marking on Cartons

Combining a DataLase solution with our Macsa lasers gives you the option of marking directly onto cartons. The DataLase material is printed directly onto the carton during converting and produces a color change when activated with a low power CO2 laser.

High Resolution Ink Jet

Replace preprinted cases and cartons with large character printing on demand. ProSeries inkjet printers produce high quality, high resolution text, barcodes and graphic images. Various printhead configurations, provide up to 4” high print at 300 dpi print resolution.